Okay. This is it. The #OlympusBackRoads project is on the road. The concept is simple: ride a motorcycle down Norway from north to south using back roads as much as possible. Take lots of photographs, and visit 50 camera stores and photography clubs along the route. How long will it take? Weeks. How many kilometres will I ride? Thousands.
So far, so good. I’m heading south from Tromsø towards Lofoten in perfect conditions, shooting fisheye selfies on the move. Follow this page, Instagram @mortenhvaal, @olympusnorge for updates and photos of more interesting subjects than yours truly.